Building the global standard for sales excellence.
Pitstop is the Continuous Sales Coaching Company. We help every salesperson continuously improve through AI role play, coaching and objective measurement.
Sales excellence is the missing layer.
Most sales organisations measure activity and commercial outcomes. Very few objectively measure how well their teams actually sell. Pitstop fills that gap.
WHAT DID WE DO?
Activity
Calls made, emails sent and CRM activity.
HOW WELL DID WE SELL?
Sales excellence
The quality of execution between activity and outcomes. This is where Pitstop works.
WHAT HAPPENED COMMERCIALLY?
Outcomes
Pipeline, forecast and revenue.
The result, not the cause.
The category,
the mission,
the horizon.
Today
Continuous sales coaching
Tomorrow
The global standard for sales excellence
Category — what we're creating
Continuous Sales Coaching
Traditional sales coaching is occasional. Pitstop enables continuous improvement through AI role play, coaching and objective measurement.
Mission — why we exist
Enable every salesperson
to reach their full potential.
Make world-class coaching available to every salesperson, regardless of company size, geography or manager availability.
Vision — where we're going
Create the global standard
for sales excellence.
Create the trusted standard organisations use to coach, measure and continuously improve sales performance.
The principles behind Pitstop.
Continuous improvement rather than occasional training
Coaching rather than monitoring
Objective measurement rather than subjective opinion
AI that empowers managers rather than replaces them
A universal Pitstop
Standardplusa Company Standard built around
how each organisation sells
Every industry has
a standard. Sales should too.
Sales excellence should be measured against a clear standard. The Pitstop Standard defines what Pitstop believes good selling looks like.
A Company Standard defines what good selling looks like for each organisation.
EVERY TRUSTED DOMAIN HAS ONE
QUALITY MANAGEMENT
ISO 9001
Recognised standard
INFORMATION SECURITY
ISO 27001
Recognised standard
FINANCIAL REPORTING
IFRS
Recognised standard
SALES EXCELLENCE
Pitstop Standard
+ your Company StandardContinuous Sales Coaching is the category.
The Pitstop Standard defines what Pitstop believes good looks like.
A Company Standard defines what each customer believes good looks like.
Rep, team and company scores measure performance against the relevant standard.
Together they drive continuous sales excellence at scale
Ready to build your
Company Standard?
Talk directly with our founders about how a Company Standard could help your salespeople, managers and leaders improve.
Emmett Kilduff
Co-founder & Chairman, Ireland
Richie Choudhary
Co-founder & CEO, USA
“Every company deserves a clear standard for sales excellence. We’re building the system to help organisations define it, measure performance against it and continuously improve.”
A founder replies personally, usually within one business day.
THE TEAM BEHIND IT
Product, engineering, design and delivery. One team building the global standard for sales excellence.